Recherches Appliquées aux Sciences Sociales (RECAPSS): Sustainability
Global BBA | Emlyon Business School | Spring 2023


Consumer Behaviour (Focus on Environmental Sustainability)
Global BBA | Emlyon Business School | Fall 2022

How do how individual customers, groups, or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants? In this course, students are introduced to the fundamentals of consumer behaviour through a combination of face-to-face lectures and case studies. Students engage in learning-by-doing practice through a 3-month long qualitative study to study and analyse consumption practices in relation to environmentally sustainable products and innovations. From an applied perspective, the course introduces learners to consumer behaviour research for strategic and responsible marketing, and for sustainable product innovation.