I am a scholar of strategy at the Aalto University School of Business.

My research examines corporate sustainability initiatives. In particular, I study how actors manage and organize pro-environmental efforts to align profit and purpose. I draw on inductive and ethnographic methods and contribute to strategy process scholarship.

At Aalto, I am a part of the Sustainability in Business research group, where I am investigating initiatives for natural resource conservation.

I am also affiliated with the Strategy, Organisation, & Management (STORM) research centre at Emlyon Business School, France. That's also where I received my doctoral education.

Taylor Swift's downfall was not on my 2025 Bingo list.